Nike releases full ad featuring Colin Kaepernick
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Nike releases full ad featuring Colin Kaepernick
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The Marketing Tadka on Instagram: "The $6 Billion Bet: Nike’s Most Controversial Ad Campaign In 2018, Nike took a massive risk for the 30th anniversary of its iconic “Just Do It” slogan by featuring NFL star and activist Colin Kaepernick. The campaign ignited a global firestorm and sparked a heated debate: Is taking a stand on social justice worth the risk of losing sales? Did It Backfire? The initial reaction was explosive—boycotts, shoe burnings, and a dip in Nike’s stock price. But what happe
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Colin Kaepernick stars in new Nike ad campaign
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Business | Motivation | Wisdom on Instagram: "🚨 Nike’s $6 Billion Bet: The Ad That Split America In 2018, Nike made one of the boldest marketing decisions in modern history. For the 30th anniversary of “Just Do It,” they chose Colin Kaepernick — the NFL quarterback turned activist — as the face of their global campaign. The world exploded. Boycotts. Burning shoes. Hashtags calling Nike “anti-American.” The stock price dipped within hours. Analysts declared it a corporate disaster. But then the
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