PE's strategy of acquiring ecommerce-focused publishers is seeing diminishing returns amid search changes that ding affiliate ...

For most of its life inside the enterprise, Salesforce was treated as "just" a critical application, a powerful CRM that needed strong profiles, roles, ...

Salesforce has been deemed an AI loser. A year ago, shares of the San Francisco–based enterprise software company traded at ...

For IT and HR teams, SLMs can reduce the burden of repetitive tasks by automating ticket handling, routing, and approvals, ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

Attention has shifted in workplaces from the quick wins AI has offered to allowing it greater scope and licence ...

This article talks about how Large Language Models (LLMs) delve into their technical foundations, architectures, and uses in ...

Smart salespeople have discovered that reaching the right prospects at the right time matters more than customization.

Jennifer Mercer is Co-founder and CEO of Metazoa, developers of Snapshot, an admin and developer tool for companies with complex Salesforce orgs that is used by over 60% of Fortune 100 companies.

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

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Automate and schedule your marketing so that it keeps your customers engaged and continues to capture leads and sales - even ...