Creator partnerships are becoming the safest bet in an era of ad fatigue, signal loss and flat marketing budgets.

The Kerala High Court on Tuesday raised serious concerns over the alleged use of personal data belonging to government ...

Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...

KOCHI: Kerala High Court on Tuesday observed that there is “prima facie, an intrusion of privacy,” in the alleged use of ...

Learn how to crisis-proof creative operations by building structure, clarifying messaging, and balancing flexibility with ...

In the early 19th century, Charles Babbage invented an automated calculation machine he named the ‘difference engine’. While Babbage’s original Difference Engine was judged a failure (time and costs ...

The reason your strategy doesn't come with a budget-cut contingency is that agency experience is built on new language ...

Unilever is pivoting to a "social-first demand model," arguing that an army of creators will replace the traditional ...

Eggfirst, the semi-urban and rural specialist strategy, creative, digital and media agency, successfully hosted the 5th edition of the Chalo Bharat Marketing Conclave and Awards on 18th February 2026, ...

AI has the power to operationalize and scale weaknesses within marketing organizations. If marketing leaders want to plan ...