This year’s six new cultural shifts mentioned within Backslash show why human presence is becoming the new value signal.

As part of the partnership, Etihad branding will be featured across McLaren racing cars across its Formula 1 and WEC teams.

To qualify, AI agents must demonstrate enterprise reliability, governance alignment and measurable, outcome-based performance ...

Golin MENA has been appointed as the public relations agency for World Art Dubai 2026 for the second year, adding one of the ...

The Refreshment Club's Alix Petit-Kece on why parts of the luxury industry are losing cultural relevance as the world shifts ...

Every year, Ramadan reshapes consumer behavior across the GCC, inspiring generosity, reflection, and deeper community ...

With artificial intelligence in focus, leaders at The Majlis of Possible agree that access to advanced models is no longer ...

Ruder Finn Atteline's Lillian Ghousseini explains why the time has come to stop writing like robots and start connecting like ...

Ravi Rao steps into the CEO role with a mandate focused on growth execution, market expansion, and streamlining the region’s ...

MRM MENAT's Karim Slim on how agencies in 2026 are embedding practical innovation to deliver measurable business impact.

The new Nano Banana model in Google Gemini offers production ready specs, subject consistency and precision in language, all at Flash speed.

Itani moves to his new role at Chain Reaction after spending six years as Head of Partnerships for EMEA at Amazon Ads.