From Instagram Reels to TikTok, one pattern stands out: People follow people, not “the newsroom” as an abstract idea. Recommendation systems amplify this because they are designed to surface the ...

Whether it’s a serialized drama like ReelShort’s “Fated to My Forbidden Alpha,” a viral advertisement like Duolingo’s “Living With Lily,” or simply the latest post by your favorite TikToker, vertical ...

You’ve probably noticed that when you open your favorite news site or app, there’s a lot more video. Short vertical videos, a staple of Instagram, TikTok, and YouTube, are increasingly making their ...

YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape ...