Scientists have studied human behavior change for decades, and there are hundreds of theoretical models designed to explain ...

A new approach to behavior change that has been shown to successfully change hygiene, nutrition and exercise-related behaviors is described in a new paper. A new approach to behavior change which has ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

"This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something ...