Getting thousands of visitors to your website is great; however, in the end, it is all about generating conversions. What’s the use in spending your hard-earned online marketing dollars to send a lot ...

Advertisers frequently reference the magic of social media as a way to boost conversions and engagement in consumers. And, in fact, social media has evolved into the go-to solution for helping users ...

You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that ...

This article originally appeared on the Gigya blog. The competition for audience connections is fierce — and that’s an understatement. While human attention spans are getting shorter, the world wide ...

According to research from Eisenberg Holdings, for every $92 spent on generating traffic only a measly $1 is spent on converting it. Interestingly, this explains why a lot of “research” on what works ...