Google on Thursday is launching a new AI-powered feature called Web Guide for organizing Google Search results. Web Guide is a Search Labs experiment that leverages AI technology to organize the ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...

Google tests Shopping ads in AI Mode, Microsoft explains AI search visibility, and Google reframes keywords. What PPC advertisers should understand now.

Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, grouping web links into helpful categories with added context and insights, ...

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this ...