The Makeup Rules Quietly Fading Away This Spring Something interesting is happening in the beauty world. Long-standing ...

BeautyTok didn’t just tell us what to buy this year — it told us who to listen to. At a time when the platform has never been more saturated, it takes far more than good hairstyling tips and makeup ...

Fall 2025 makeup trends are heating up, and this season is all about lips that make a statement. Think glossy reds that demand attention, soft coral gradients that feel romantic, and bold brown liner ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

A new season is a good excuse to refresh your makeup bag. While there are always classics like new mascaras, blushes and bases, spring 2025 makeup is all about lips. The category is flooded with new ...

If you’ve ever been to a Diwali party, you know that a minimalist aesthetic isn’t exactly the move. For one of India’s biggest holidays that’s celebrated around the globe, going OTT is practically ...