I get asked this question at least once a week: Is local newsprint advertising dead? The short answer? Absolutely not. Don’t get me wrong, it’s a great question. But in small luxury resort towns ...

In recent years, there’s been a noticeable shift in how small and midsized businesses (SMBs) approach marketing. After years of outsourcing to large, impersonal service providers, many are ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

Eighty per cent of digital ad professionals now utilise AI tools for media buying and campaign management, according to a report from Frequence, a specialist in advertising sales automation and ...

The business world used to operate in silos—local shops served local customers, and global corporations dominated international markets. But that line has blurred. Today, a bakery in Singapore can ...

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

Local businesses are finding new ways to grab attention in crowded markets. Traditional billboards have been around for decades, but they often blend into the background. Custom inflatables are ...

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

STAFF REPORT Glasgow News 1 Macy Garrett, an employee at Commonwealth Broadcasting in Glasgow, has earned a digital-marketing ...