Opinions expressed by Entrepreneur contributors are their own. Marketers are experimenters. We have to be. Some marketing strategies simply don’t work because of bad audience targeting, excessive ...

Over the past year, I’ve seen more change in marketing than in the decade before it. And not just because of AI, even though it’s clearly been the spark. What’s happening goes deeper than AI and it’s ...

NEW YORK, March 22, 2017 /PRNewswire-USNewswire/ -- The Advertising Research Foundation (The ARF) presented findings from its 2017 How Advertising Works™ research initiative. The study was showcased ...

PR is an integral part of a business's marketing strategy; however, sometimes friction occurs between marketing and PR teams as a consequence of their misunderstanding what each side's goals are. As ...

Advertising works differently today. Understanding the nuances of what makes good advertising has always been a challenge, but it’s especially difficult these days with so much access to data. Much of ...

Go Market Yourself! is a new local weekly radio show about how marketing works and how best to use it to help businesses grow. Created and hosted by Tucsonans Rich Moret, president and owner of Moret ...