Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

From comic books and LEGO sets to whisky, alternative investments are gaining popularity as a hedge against inflation. Hot Wheels cars are amongst the toys highly coveted by collectors. If you are ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

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Whether we got our start unlocking hot hatches and V8s in video games like Ridge Racer and Grand Theft Auto, or we kept a shoebox full of Hot Wheels and Micro Machines toys, pretty much every gearhead ...