Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

In the race to win over consumers, AI startups are turning to an age-old marketing strategy: trying to make people feel something. This year, OpenAI, Anthropic, and Perplexity have all ramped up their ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

The world of branding is constantly developing, and no agency knows that quite like JKR. Founded in 1990, Jones Knowles Ritchie has been at the epicentre of branding excellence for decades, shaping ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

32% of customers say they would walk away from a brand they love after just one bad experience, no matter how long they've been loyal Brand loyalty isn't dead, but it is evolving. At Digital Silk, ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

Earlier this year, an international marketing event in downtown San Francisco drew a diverse audience of professionals from across tech, media, and branding. Among the featured sessions was a ...

Loyalty today is earned through functionality, not just emotional storytelling. Seamless, useful experiences create habit-forming loyalty rooted in daily value. Integrate loyalty into your product’s ...